WHY IS VIDEO PRODUCTION IMPORTANT?
Videos are the most popular ways people engage with products, brands, organizations. As video marketing has taken a foothold, visuals are the most effective way to immediately capture a user’s interest, and it’s the simplest way to educate about a product or service.
HOW DOES IT WORK?
First comes the strategy. Together, we identify your goal. Is it website visits, to gain social media followers, build brand awareness, educate your audience, or sell products? Then we’ll identify your target audience with factors like location and age. This information helps us determine the type of media that’s best for your business and why. The last piece of strategy is figuring out what success looks like. Based on the budget and project, we can determine what kind of outcome would be considered a success.
During pre-production, we build out the concept, crafting the aesthetic, messaging, and tone of the project. Once the idea is complete, and the budget is set, we get to work on drafting the script, gathering props, location scouting, casting models and/or actors, and selecting our crew members.
Pre-production is doing the detailed work up front, so that the filming goes smoothly. Having an experienced crew that thinks ahead can save money on unforeseen costs or potential obstacles during production.
Production is where the idea comes to life. All of the elements planned during pre-production come together to bring the concept to life on screen. This process can take a day or a few weeks depending on the scale of the project.
With our best-in-class production crew, all of the details will be coordinated head of time to avoid unforeseen costs, like permits, security, scheduling issues, etc.
Post-production can include everything that happens after the production, and usually involves applying computer editing and graphics skills. At a basic level, Post-production can mean editing, but for most productions with a decent budget, you can expect this phase to expand into music, graphics, titles, visual effects, color correction and more.
Not sure where to publish your new quality content? Quality media can only serve your business if it’s viewed by the right audience. Gravity Red develops a strategic distribution plan for owned and paid media channels (website, blog, YouTube, social media, emails, and newsletters).
HOW DO WE MAKE AN IMPACT?
Gravity Red Productions is a licensed and insured video production company serving Los Angeles and Orange County, that businesses trust to tell their stories and help develop their visual media branding.
We produce fun, mentally stimulating, thumb stopping content that companies use to build their brand loyalty and attract quality customers. Our goal is to gain a full understanding of the client, their business, company values, what they’re trying to do WITH the project, before we ever talk about our services.
As professional as they are, they are also always on time and deliver content quicker than we could ever request. They are also very great at communication and make sure every project is as much fun and stress free as it is effective.
Talented, professional, reliable, and they have great customer service. Gravity Red will be our go-to video production company.We are looking forward to our partnership with the team to create additional amazing videos!
Gravity Red Productions is one of the best! Darrin and Curtis are very professional at producing top quality videos! I called some other companies but they said that they couldn't do it so when I called Gravity Red productions, they said they could do it. Darrin responded to all of my emails. We were able to create a high end corporate video for an affordable price! My team really enjoyed working with Gravity Red. Highly recommend! My team will work with Gravity Red Productions again in the future!! Amazing job Gravity Red.